SMM Basics Course
Master the fundamentals of social media marketing tailored specifically for the Philippine digital landscape.
Course Overview
Our SMM Basics course is designed to build a solid foundation in social media marketing with a special focus on the Philippine market.
8-Week Program
Comprehensive training with flexible scheduling options to fit your busy lifestyle.
Philippine-Focused
Strategies specifically designed for the unique Filipino digital landscape and consumer behaviors.
Hands-On Projects
Apply what you learn through practical assignments and build a portfolio of real-world examples.
What You'll Learn
Course Curriculum
1
Introduction to SMM in the Philippines
Learn about the unique characteristics of the Philippine social media landscape. Understand the current state of digital marketing in the region and identify the opportunities and challenges.
- Philippine Digital Landscape Overview
- Key Platforms and User Demographics
- Case Studies: Successful Philippine Campaigns
2
Platform Selection & Setup
Master the techniques for selecting the right platforms for your business goals and target audience in the Philippine market. Learn how to set up and optimize profiles across different social networks.
- Platform Analysis for Different Industries
- Profile Optimization Techniques
- Workshop: Cross-Platform Strategy Development
3
Filipino Audience Research
Understand the nuances of Filipino digital behavior and develop detailed audience personas to guide your social media strategies. Learn research techniques specific to the Philippine market.
- Filipino Digital Behavior Analysis
- Audience Persona Development Workshop
- Regional Targeting Strategies
4
Content Fundamentals
Develop the skills to create engaging content tailored for Filipino audiences. Learn the basics of copywriting, visual design, and content planning with a local touch.
- Local Content Strategy Development
- Bilingual Content Creation
- Cultural Sensitivity in Content
5
Engagement & Community Building
Learn techniques for building and nurturing engaged communities around your brand. Understand Filipino community dynamics and develop strategies for meaningful engagement.
- Filipino Community Management Techniques
- Engagement Tactics for Different Platforms
- Crisis Management Fundamentals
6
Introduction to Social Media Analytics
Learn the basics of tracking and measuring your social media performance. Understand key metrics relevant to the Philippine market and how to use data to improve your strategies.
- Key Performance Indicators for Philippine Audiences
- Basic Analytics Tools
- Data-Driven Decision Making Workshop
7
Integrating SMM with Overall Marketing Strategy
Learn how to integrate your social media activities with your broader marketing strategy. Understand the role of social media in the customer journey and create cohesive campaigns.
- Omnichannel Strategy for Philippine Businesses
- Customer Journey Mapping
- Integrated Campaign Planning Workshop
8
Capstone Project & Certification
Apply all the knowledge and skills acquired throughout the course to develop a comprehensive social media strategy for a real or hypothetical business in the Philippine market. Receive feedback and earn your certification.
- Strategy Development for Philippine Business
- Presentation & Feedback Session
- Certification & Next Steps
Course Features
Course Details & Pricing
Course Information
Duration
8 weeks (16 hours of live instruction)
Schedule
Weekday evening and weekend options available
Class Size
Limited to 25 students for personalized attention
Prerequisites
No previous experience required, just a passion for social media
Technology Requirements
Reliable internet connection and a computer with webcam
Language
English with Filipino context and terminology
Course Fee
Flexible payment plans available
Upcoming Cohorts
Weeknight Cohort
Tuesdays & Thursdays, 7:00 PM - 9:00 PM PHT
Weekend Cohort
Saturdays, 9:00 AM - 1:00 PM PHT
Intensive Cohort
Monday-Friday, 6:00 PM - 8:00 PM PHT (2 weeks)
Master Social Media Marketing in the Philippines
In today's increasingly connected Philippine market, a strong social media presence has become essential for business success. Our SMM Basics course is meticulously designed to address the unique challenges and opportunities presented by the Filipino digital landscape.
The Philippines consistently ranks among the world's most active social media users, with the average Filipino spending over 4 hours daily on social platforms. This extraordinary engagement level creates unparalleled opportunities for brands that understand the local digital ecosystem and can effectively communicate with Filipino audiences.
Our comprehensive program goes beyond generic social media concepts, diving deep into platform-specific strategies that resonate with Philippine consumers. From Facebook and TikTok to Instagram and Twitter, we explore how each platform serves different segments of the Filipino market and how businesses can optimize their approach accordingly.
Cultural relevance stands at the core of our curriculum. We analyze successful local campaigns, explore Filipino digital behavior patterns, and develop content strategies that incorporate cultural nuances and bilingual approaches. This localized focus empowers our students to create authentic connections that drive meaningful engagement in the Philippine context.
Whether you're a business owner looking to establish your brand's digital presence, a marketing professional seeking to enhance your social media capabilities, or an aspiring digital marketer building foundational skills, our SMM Basics course provides the knowledge, practical experience, and Philippine-specific insights needed to excel in this dynamic field.
Join our community of successful graduates who have transformed their social media approach with strategies tailored specifically for the unique characteristics of the Philippine market. Enroll today and take the first step toward mastering social media marketing in one of the world's most engaged digital communities.
Request More Information
Interested in enrolling? Fill out the form below and one of our course advisors will contact you with more details.